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Variety Central   r e v o l u t i o n a r y  1 0 0  g a r d e n  c e n t e r s ← back
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blank Greenbrier Nurseries, Roanoke, VA
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blank Greenbrier has three retail locations, as well as 88 acres of production, and has been in business for almost 50 years. The retailer does $4.8 million at the retail sites, and $2.5 million in wholesale business.

This year, Greenbrier participated in an ABC Extreme Makeover: Home Edition in Blacksburg, Va., where it donated several products to the show.

It has a program called Greenbrier Grown to build name and perception. It also offers 10 or more of the same item for 10 percent off all the time. "That has built a lot of volume on things like mums, bag goods, Proven Winners, etc.," writes co-owner Jim Monroe.

The owners started a new company for wholesale distributing turf, landscape and nursery products, which has helped the production costs and filled a need in the market for those products. "Greenbrier Seed Co. has changed our whole perspective on buying," Monroe writes.

Find out more at www.greenbriernurseries.com
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