This 2-acre facility has been around for 42 years and carefully watches its inventory by using its POS system to identify products with quick turns, as well as those with fewer turns. Holcomb also sponsors a "brag board" on the local morning news for flower pictures and other garden-related items, writes respondent Tim Holcomb. He writes, too, the biggest challenge for independents is to boost the love of lawns and gardens, as well as to compete for time and dollars spent by consumers on other things.
Holcomb promotes itself outside of advertising by participating in features in the garden section of the newspaper, as well as in television guest spots and speaking engagements in the community. Its annual sales are around $1.2 million.
