TLC Florist & Greenhouses
December 30, 2010
City: Oklahoma City, Okla.
Owners: Charles & Linda Shackelford
Size: Retail - 6 acres, Growing - 10 acres, Landscape - 2 acres, Storage/Warehouse - 6 acres
Sales Range: $10 million - $19,999,999
Years In Business: 31
Number Of Locations: 2
What changes have you made in the last 12 months to increase your garden center's profitability? Adjusted inventory; upgraded point-of-sale system; monitored overtime more closely; upgraded website; changed accounting system; emphasized advertising and promotions.
What makes your garden center Revolutionary? Thirty years ago a young couple got the opportunty to follow their dream. That dream was to create a garden center where their values of customer service could mesh with the technology of the modern horticultural world. Thirty years of surrounding themselves with the latest and best plant material, and the very best people has allowed TLC to develop into one of the top garden centers in the Southwest. Innovation has been the key to this success. From the newest in plants and growing techniques to the latest in marketing and customer service, TLC has been a willing and able leader. That leadership has extended throught the community as well as the industry. Locally that success can be measured by the 21 "Best of" and "Reader's Choice' awards we have received. Or, our favorite way of measuring, the full parking lots on Saturday mornings.