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Garden Centers Report A Strong 2011 Holiday Season

More than a third of respondents exceeded previous sales records.

January 20, 2012

  •  Holidays at the garden center  © 2012
    Holidays at the garden center

Over the past two weeks, retailers have been sharing how the 2011 holiday season fared for them through a short survey from Today’s Garden Center.

The answers offer good news and better news. The good news is that a whopping 76.9 percent of respondents report their 2011 holiday sales were more than 2010’s.

The better news is that more than a third (34.6%) report that 2011 holiday sales were higher than previous record sales.

We also asked What percentage of your holiday-specific inventory did you sell through? Here’s the breakdown:

  • More than 90%:  30.8%
  • 80-89%:  26.9%
  • 70-79%:  11.5%
  • 60-69%:  26.9%
  • 50-59%:  3.8%
  • Less than 50%:  0%
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