Revolutionary 100 - Southeast Region
Boulevard Flower Gardens earns the top spot on this regional Revolutionary 100 list. Read about this garden center as well as othre forward-thinking retail operations.
September 29, 2008
Southeast Regional Winner: Boulevard Flower Gardens
This garden center in Colonial Heights, Va., takes full advantage of its avenues to customers via seminars and newsletters advertising new products.
“In our local newspaper article I write weekly, I will talk a little about a recent trip I was on to a trial garden and give the reader an idea of some new plants to come,” says co-owner Mark Landa.
Revolutionary Concept or Idea
|Across The Pond Inc.||Huntsville, AL||1||3||Provides training to employees via manufacturer reps coming into the retail store, as well as other specialty trainers on site, and through training provided by associations.|
|Countryside Gardens||Hampton, VA||1||4||Signage forms relationships by mentioning employees; pointing out their work in display gardens.|
|DeWayne’s Home & Garden Showplace||Selma, NC||1||17||Offers outdoor living resale program to landscapers so they can purchase at a discount and resell to their customers.|
|Fairview Garden Center||Raleigh, NC||1||20||Uses radio advertising year-round – 52 weeks – with an ad agency creating the scripts, to stay in the public’s mind.|
|Greenbrier Nurseries||Roanoke, VA||3||49||Participated in an ABC Extreme Makeover Home Edition show in Blacksburg, Va.|
|Holcomb Garden Center||Hixon, TN||1||42||Uses technology to keep in direct contact with customers through e-mails with Garden Club members, as well as track member purchases.|
|Homewood Nursery||Raleigh, NC||1||40||Has implemented relational retailing philosophy. Training employees to relate to the customer.|
|Johnson Nursery & Garden Center||Cookeville, TN||1||37||Changes the layout of the inside store area four times a year. “(We) try to move displays around to give the appearance of new merchandise.”|
|L.A. Reynolds Garden Showcase||Winston-Salem, NC||1||25||Hosts weekly television gardening segment on the local news channel; keeps the weather desk stocked with seasonal plants.|
|Nature Scapes||Bunnell, FL||1||23||“My customers know that we always have the most unusual plants and garden art.”|
|Nobles Greenhouse & Nursery||Live Oak, FL||1||22||Offers bridal showers on-site. Closes store that day, displays a landscape plan already done for the bride and encourages guests to buy gift certificates or plants for the bride.|
|Pike Family Nurseries*||Norcross, GA||28||49||Works with pond experts to host Build-A-Pond Days to teach customers how to install and maintain their own ponds. The $29.99 registration fee includes lunch and supplies.|
|Wallitsch Garden Center||Louisville, KY||1||61||Coordinates just-in-time deliveries, as well as buys seasonally and limits SKUs for better margins.|
|Wingard’s Nursery & Garden Center||Lexington, SC||1||38||Uses POS system to track purchases and vendors and make notations on each shipment. “We intend to use this information to provide a supplier scorecard at the end of the year.”|
|Woodley’s Garden Center||Columbia, SC||2||26||Buying fewer varieties to simplify buying decisions for customers, as well as buying bigger sizes of perennials and annuals for better margin.|
|Young’s Garden Center||Fort Mill, SC||1||9||Hosts a local garden spot with a weather personality on the 5:30 p.m. news called “Weather in the Garden.” “It is all followed through with direct mail, newspaper and in-store signage.”|
|* = Garden Centers We Chose for the List|