The Book: The Age Curve: How To Profit From The Coming Demographic Storm, by Kenneth W. Gronbach
Who’s Recommending It: Donna Buchanan, Owner, Buchanan’s Native Plants, Houston, Texas
What She Likes About It: “‘The Age Curve’ explains the generations and their effect on the economy in a very easy to digest way – for me, anyway. I found it easy reading and the author’s style was pleasant.”
Synopsis: The changes we see in marketing and business are based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Gronbach explores how businesses can anticipate the needs of the two largest generations – Baby Boomers and Gen Y – more effectively.
Join the TGC Book Club! Chime in with your opinions of this month’s book as editor Carol Miller records her journey through the book on Facebook (Facebook.com/TodaysGardenCenter) and on Twitter (@Carol_tgc).