OFA — The Association of Horticulture Professionals and The American Nursery and Landscape Association (ANLA) are scheduled to announce the development of a new, joint event on Monday, July 16, 2012 at the OFA Short Course. The new event, named Next Level, will be held Jan. 31 to Feb. 2, 2013 at the Gaylord Opryland Hotel in Nashville, Tenn.
According to OFA CEO Michael Geary, “Every individual, every organization has a next level, the next dimension of performance and results to realize. The Next Level event is designed to help participants clarify their own next level, expose them to the ideas and insights to help bridge that gap, and connect them to like-minded colleagues who can support their journey.”
The Next Level event will be unique in its focus on education that focuses attendees on working on their business, not just in their business.
ANLA and OFA have retained the services of nationally-recognized educational event designer Jeffrey Cufaude to help plan this meeting. He will work with a planning committee made up of members from both organizations. With direction from volunteer leaders, an initial meeting with the staffs of OFA and ANLA, held in June, defined the goals for the conference.
“Our industry faces a new normal in terms of the economy, our customers and our competitors,” says ANLA’s Executive Vice President Bob Dolibois. “The top industry firms of the next 20 years need to identify how their businesses have to change in order to enjoy continued success. This meeting is the place where that will happen.”
The educational program is currently under development. Further details will be available at the end of September. For more information on the partnership between OFA and ANLA and the Next Level event, visit OneVoiceOneIndustry.com.