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Greenscape Gardens: Smart Retailing
Greenscape Gardens wows customers and keeps the bottom line solid through a mix of experience, community-based efforts and a strong understanding of local trends and buying habits.
Slideshow: Greenscape Gardens
See the displays and personality of Greenscape Gardens in this photo slideshow.
Features
Extending The Season
Industry veterans share marketing tips that will help you keep customers interested during the typical summer drop-off.
Extending The Season At Matterhorn Nursery
Matterhorn's Kristen Stavisky, director of special events and marketing, shares post-spring ideas that keep her customers coming back.
Five Questions With Willow Ridge Garden Center
Tom Lakers, owner of Willow Ridge Garden Center in Oak Ridge, Tenn., runs an almost year-long promotion that spotlights a choice in-bloom perennial or shrub each week.
Q&A: Bill Stephenson On The Vegetables Trend
The Independent Garden Center Sales Manager for Kalamazoo Flower Group shares his take on why vegetables and herbs are still going strong in 2010.
Merchandising: Concentrated Selling
Judy Sharpton took to the road recently to help garden centers create Proven Winners
store-within-a-store destinations and sell more plants.
Slideshow: Proven Winners Store-Within-A-Store
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See how retailers were able to fix problem spots with the help of consultant Judy Sharpton and increase sales
Eco-Friendly Products: Retailing With A Conscience
Clean Air Distributing provides garden center retailers with eco-friendly products that they can stand behind.
In Her Words: Genevieve P. Charet On First-Time Gardening
A young professional shares her personal experience of finding gardening for the first time through herbs and veggies.
Jumpstarting Garden Retail In 2010
Five steps to reinvigorate your business for a year of growth in 2010 and to help you meet your long-term goals.
Signs Sell: Pricing Signage
Check out these examples of how to create a variety of signs that display pricing.
To Close Or Not To Close
It’s the age-old dilemma: stay open through unprofitable times or close the doors until spring hits again. Here are some details to consider on both sides of the issue.
Positioning Native Plants
Are your customers asking for native plants or, at least, exploring new ways to garden? Native plants may be for them.
Gardener's Confidence Collection: Gardens Consumers Can Count On
New introductions from McCorkle Nurseries are dependable in the garden.
Buyer's Market: Pot Lifter, Ups-A-Daisy And More
Check out these items to offer your customers.
Steal This Idea Gallery: Wilson's Garden Center
Wilson's brand new retail structure opens up space for tons of great ideas.
Columns
Touchpoints By Pete Mihalek
The Hassle Objection
Is it time to start making shortcuts for your customers?
Management And Profitability By Sid Raisch
May I Have Five Minutes?
Keep more of your hard-earned money.
Strategies And Concepts By Kurt Fromherz
Create A Personal Experience
A marketing epiphany in the iPad line.
