Short Course Merchandising Contest Sets A Great Example For Retailers

Merchandisers from Meadow View Growers and Alden Lane Nursery were the big winners in this year's OFA Short Course display contest.

Group Editor

ofa short course; merchandising; display contest; alden lane nursery; heather wissinkThe second annual OFA Short Course Merchandising Contest was an even bigger hit this year, drawing good crowds to watch all three rounds of the event. The “Iron Chef”-style contest, held in the convention center concourse, pitted expert merchandisers from garden centers across the country in head-to-head design battles.

The benefit for attendees – besides watching the creative process of four very good merchandisers in action – was seeing how easy it can be to create displays that not only look nice, but also help you sell product.

Contestants were given a theme and materials to work with about two hours before each round, and then had an hour to create an attractive, shoppable display.

The Merchandising Contest winner was Abby Thompson, of Meadow View Growers in New Carlisle, Ohio. Heather Wissink, from Alden Lane Nursery in Livermore, Calif., was this year’s runner up. Heather, who was sponsored by Today’s Garden Center, was recognized by the judges with the Customer Information Award and the Creativity Award for her designs. Click here to see a slideshow of both of Heather’s award-winning displays.

Congratulations Heather!
 

Comments:

Submitted by: Margaret
July 20, 2010
Love the displays! Can anyone give me a source for the black sign material used in the display? Writable with liquid chalk. Thanks.
Submitted by: Pete
July 20, 2010
yeah, those cool chalkboards can be found in the new 2011 Braun Horticulture catalog. Check out www.braungroup.com to see if and when you can get your hands on it.

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