Greenstreet Gardens

Greenstreet Gardens

City: Lothian, Md.

Owner: Ray Greenstreet

Website: www.greenstreetgardens.com

Size: Retail–12 acres, Growing–5 acres, Other–Farm property and outdoor activity area

Years In Business: 10

Number Of Locations: 1

What changes have you made in the last 12 months to increase your garden center’s profitability? We invested in technology, tightened inventory levels, and tried new social media marketing ideas. We controlled overhead and labor costs, implemented purchasing programs to maximize buying power, and added additional events to target a broader range of guests and potential buyers. We hired an operations manager to work closely with our president and sent staff to training to improve our company credentials.

How do you generate feedback about your customer service and employee performance? We use mystery shoppers. Folks can fill out slips at the registers if they want to leave a comment, and the staff e-mail address is on the receipt for them to follow up with later.

What makes your garden center Revolutionary? We are innovative in all facets of business.

As a grower on a 55-acre farm, we can ensure quality products for customers that use safe and ecofriendly practices. We offer extensive product selections in our garden center and gift shop for a year-round destination shopping experience (from plants, to CROCS, jewelry, gourmet food, pet and baby stuff, the list goes on and on). We offer tried-and-true products as well as new ones.
 
We try to provide year-round experiences for everyone. Families come in the fall for our professionally done corn maze, hayride, pic-a-pumpkin and more activities. We have ladies night. We help scout troops and elementary schools learn agriculture firsthand with prepared programs. We have contests for adults and kids to win prizes. We also host an annual Holiday Open House with Santa that provides a magical time for families to start the holiday season off (churches come and sing in exchange for poinsettias to beautify their altars).
 
We love to try different events. We have a dog Howloween costume party and work with the nearby pet resort for judging, prizes and promotion of their business. We are the first in the area to host Tomatomania to encourage folks to grow their own, and even host a bus trip for customers to attend garden show in a different state.
 
We are one of the largest employers in the South County Area where we are located. We invest in our staff and encourage continual education. We treat employees as extended family and empower them to be the best that they can be. We hire and retain employees with fair compensation packages, incentivise employees with cash awards, and host employee celebrations on site that recognize employee achievements and foster team building through having fun. We even offered an in-house early morning yoga class for employees to start their day.
 
Our community support sets us apart. High school art students face paint each weekend in October during our fall festivals and we make a donation to them. We host a wine social where wineries and caterers showcase their products and services and the admission cost goes to a non-profit organization. Our staff modeled a local boutique’s clothes during one ladies night. We are planning a blood drive and flu clinic this fall to promote wellness. We also host Chamber of Commerce events and are active in the organization.
 
We buy locally when we can, whether that be office supplies or pottery made by disabled adults. We contract with local groups as food vendors during events for them as their fundraiser and awareness for their group.
 
We invest in how the location looks with an attractive front entrance, unusual decor, and a dress code for employees so customers know who works here. We implement customer suggestions when it makes sense, have a photo contest of people’s gardens and landscapes, and a potting shed for employees and customers.
 
Finally, one of my favorites is that we had a contest for the employees to submit why they think we are a revolutionary garden center with a great prize for winner.

Leave a Reply

More From Revolutionary 100...
Todays Garden Center website redesign

May 26, 2015

TodaysGardenCenter.com Relaunches With Responsive Design For Mobile

TodaysGardenCenter.com has relaunched with a responsive design aimed at mobile devices. The new design is the product of direct user feedback and TodaysGardenCenter.com analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting TodaysGardenCenter.com’s mission of being the industry’s best source for news and information. “The new Today’s Garden Center website is clean and very visually oriented, with lots of images to enhance our coverage of plant and flower varieties, new products and display and merchandising ideas,” says Jim Sulecki, corporate content director at Meister Media Worldwide, Today’s Garden Center’s parent company. “We’ve adopted a contemporary ‘tiled’ look with rows of arresting images providing the entryway to our large volume of articles and slideshows via our home page and our various subject-focused pages. “Also, our new navigation helps retailers quickly get to the heart of information they need on Departments, Management and Varieties. And […]

Read More
Pandy's Garden Center

May 25, 2015

Pandy’s Garden Center Hit By Sophisticated Thieves

Pandy’s Garden Center in Elyria, Ohio, was hit by three thieves who stole inventory and property amounting to tens of thousands of dollars in the peak season between Mother’s Day and Memorial Day. The thieves were caught on camera (which was replayed on a local news station) but wore white jumpsuits that disguised their figures and face masks. They also redirected the camera to point to the sky before getting to work on taking inventory. Trees, plants and other inventory was stolen, as were tools and the store’s Econoline van, which police speculate was used to cart off much of the stolen inventory.  What To Do If Your Store Is Robbed Reporting and recording are the first steps you should take to insure you are reimbursed through your business insurance and with the IRS, the Houston Chronicle says. Police reports go a long way to validating that you loss inventory and/or […]

Read More

May 22, 2015

AccuWeather Summer Forecast: Expect A Range Of Extremes

A continued drought in the West, higher moisture in the Southeast and above-normal temperatures in the North could have an effect on what your customers are buying.

Read More
Latest Stories
Todays Garden Center website redesign

May 26, 2015

TodaysGardenCenter.com Relaunches With Responsive Desig…

TodaysGardenCenter.com has relaunched with a responsive design aimed at mobile devices. The new design is the product of direct user feedback and TodaysGardenCenter.com analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting TodaysGardenCenter.com’s mission of being the industry’s best source for news and information. “The new Today’s Garden Center website is clean and very visually oriented, with lots of images to enhance our coverage of plant and flower varieties, new products and display and merchandising ideas,” says Jim Sulecki, corporate content director at Meister Media Worldwide, Today’s Garden Center’s parent company. “We’ve adopted a contemporary ‘tiled’ look with rows of arresting images providing the entryway to our large volume of articles and slideshows via our home page and our various subject-focused pages. “Also, our new navigation helps retailers quickly get to the heart of information they need on Departments, Management and Varieties. And […]

Read More
Pandy's Garden Center

May 25, 2015

Pandy’s Garden Center Hit By Sophisticated Thieve…

Pandy’s Garden Center in Elyria, Ohio, was hit by three thieves who stole inventory and property amounting to tens of thousands of dollars in the peak season between Mother’s Day and Memorial Day. The thieves were caught on camera (which was replayed on a local news station) but wore white jumpsuits that disguised their figures and face masks. They also redirected the camera to point to the sky before getting to work on taking inventory. Trees, plants and other inventory was stolen, as were tools and the store’s Econoline van, which police speculate was used to cart off much of the stolen inventory.  What To Do If Your Store Is Robbed Reporting and recording are the first steps you should take to insure you are reimbursed through your business insurance and with the IRS, the Houston Chronicle says. Police reports go a long way to validating that you loss inventory and/or […]

Read More

May 22, 2015

AccuWeather Summer Forecast: Expect A Range Of Extremes

A continued drought in the West, higher moisture in the Southeast and above-normal temperatures in the North could have an effect on what your customers are buying.

Read More
EMV Card J Lombardi

May 22, 2015

Retailers Taking Steps To Deal With EMV As Deadline Loo…

The Oct. 1 deadline looms for retailers to be ready to accept chip-enabled Europay MasterCard Visa credit cards. According to the National Retail Federation, the costs of the new technology, coupled with banks’ plans to stick with signatures instead of switching to more secure PINs, have many merchants hesitant to make the move.

Read More

May 21, 2015

How To Hold A Successful In-Store Promotional Event

A successful event attracts customers and motivates employees. While boosting your business, it builds your reputation and sets you apart from other garden centers.

Read More

May 19, 2015

Shemin Nursery And Landscape Supply Patriarch And WWI V…

Nearly 100 years after Sgt. William Shemin pulled wounded comrades to safety on a World War I battlefield, his heroism has finally earned him the nation’s highest service medal.

Read More

May 18, 2015

Mother’s Day Was Strong For Many Garden Centers This Ye…

Despite threats (or true blasts) of inclement weather in some areas, Mother’s Day weekend set records in several areas. Check out what retailers across the country are reporting in terms of traffic, weather and how they are seeking to improve efficiency.

Read More
Bob Warhurst

May 18, 2015

Merrifield Garden Center Co-Founder Robert Warhurst Pas…

Warhurst and his good friend Buddy Williams started Merrifield Garden Center in Northern Virginia in 1971, eventually growing it into one of the largest independent garden centers in the country.

Read More

May 18, 2015

Today’s Garden Center’s 2015 State Of The Industry Surv…

Input from garden center retailers about how your garden center is faring will be used to compare previous years’ health to our industry’s current performance.

Read More

May 15, 2015

How Millennials Are Shaping Shopping Trends

The National Retail Federation and others are looking at how millennial homebuyers and homeowners are influencing shopping trends, and how major retailers are adapting to meet this trend.

Read More
Moana nursery end cap

May 12, 2015

How Moana Nursery Thrives In The High Desert [Slideshow…

By focusing on the rewards of gardening in arid Reno, Nevada, Moana Nursery weathered one of the worst-hit areas in the country during the recession.

Read More
GrowIt Senetti Logo

May 11, 2015

Suntory And GrowIt! Garden Socially Partner On A New Se…

Three different contests will run from May through early August. Garden center retailers can upload their own photos or encourage their customers to enter and win.

Read More
Ingenico EMV

May 8, 2015

National Retail Federation Addresses Concerns About EMV…

In a short video, NRF senior vice president Mallory Duncan weighs in on the status of new EMV chips in credit cards, what retailers need to know and whether the new cards are truly as safe as intended.

Read More

May 8, 2015

Martha Stewart Tops List Of Keynote Speakers At This Su…

An interview between Martha Stewart and IGC Show founder Jeff Morey will kick off the IGC East show in Baltimore, with a full slate of engaging speakers to follow at both IGC events.

Read More
Summerfest overview

May 5, 2015

Fun Things You Can Do Before Or After The GCA Tour

There's a lot you can add to your GCA calendar. From Summerfest, a huge music festival (think performances from a wide range of bands, like the Rolling Stones, Jane's Addiction, Zac Brown Band and Phillip Phillips) to a more relaxed Wisconsin Cheesemakers' And Wine Train, there are dozens of festivals and activities happening in Milwaukee in late June.

Read More

May 5, 2015

How You Can Survive “Mobilegeddon”

Late last year, Google announced a change in the way websites will be ranked in search results on mobile phones. If your website isn’t mobile-friendly, it will appear lower in search results.

Read More

May 4, 2015

Scotts-MiracleGro Partners With Meijer To Open New In-S…

As part of a pilot program, retailer Meijer has announced it is partnering with Marysville, Ohio-based Scotts-MiracleGro to open 27 garden centers in existing Meijer stores across the Midwest, including 11 in Michigan.

Read More

May 4, 2015

Six Ways To Boost Sales Over Mother’s Day Weekend

Whether it’s by extending hours, offering giveaways or holding events, there are a number of ways to boost sales over Mother’s Day weekend. Here’s what a few garden centers are doing.

Read More