City: Lothian, Md.
Owner: Ray Greenstreet
Size: Retail–12 acres, Growing–5 acres, Other–Farm property and outdoor activity area
Years In Business: 10
Number Of Locations: 1
What changes have you made in the last 12 months to increase your garden center’s profitability? We invested in technology, tightened inventory levels, and tried new social media marketing ideas. We controlled overhead and labor costs, implemented purchasing programs to maximize buying power, and added additional events to target a broader range of guests and potential buyers. We hired an operations manager to work closely with our president and sent staff to training to improve our company credentials.
How do you generate feedback about your customer service and employee performance? We use mystery shoppers. Folks can fill out slips at the registers if they want to leave a comment, and the staff e-mail address is on the receipt for them to follow up with later.
What makes your garden center Revolutionary? We are innovative in all facets of business.