Revolutionary 100 – Southeast Region

 

Southeast Regional Winner: Boulevard Flower Gardens

This garden center in Colonial Heights, Va., takes full advantage of its avenues to customers via seminars and newsletters advertising new products. 
“In our local newspaper article I write weekly, I will talk a little about a recent trip I was on to a trial garden and give the reader an idea of some new plants to come,” says co-owner Mark Landa.

 

Company Name

City/State

Locations

Years

Revolutionary Concept or Idea

Across The Pond Inc. Huntsville, AL 1 3 Provides training to employees via manufacturer reps coming into the retail store, as well as other specialty trainers on site, and through training provided by associations.
Countryside Gardens Hampton, VA 1 4 Signage forms relationships by mentioning employees; pointing out their work in display gardens.
DeWayne’s Home & Garden Showplace Selma, NC 1 17 Offers outdoor living resale program to landscapers so they can purchase at a discount and resell to their customers.
Fairview Garden Center Raleigh, NC 1 20 Uses radio advertising year-round – 52 weeks – with an ad agency creating the scripts, to stay in the public’s mind.
Greenbrier Nurseries Roanoke, VA 3 49 Participated in an ABC Extreme Makeover Home Edition show in Blacksburg, Va.
Holcomb Garden Center Hixon, TN 1 42 Uses technology to keep in direct contact with customers through e-mails with Garden Club members, as well as track member purchases.
Homewood Nursery Raleigh, NC 1 40 Has implemented relational retailing philosophy. Training employees to relate to the customer.
Johnson Nursery & Garden Center Cookeville, TN 1 37 Changes the layout of the inside store area four times a year. “(We) try to move displays around to give the appearance of new merchandise.”
L.A. Reynolds Garden Showcase Winston-Salem, NC 1 25 Hosts weekly television gardening segment on the local news channel; keeps the weather desk stocked with seasonal plants.
Nature Scapes Bunnell, FL 1 23 “My customers know that we always have the most unusual plants and garden art.”
Nobles Greenhouse & Nursery Live Oak, FL 1 22 Offers bridal showers on-site. Closes store that day, displays a landscape plan already done for the bride and encourages guests to buy gift certificates or plants for the bride.
Pike Family Nurseries* Norcross, GA 28 49 Works with pond experts to host Build-A-Pond Days to teach customers how to install and maintain their own ponds. The $29.99 registration fee includes lunch and supplies.
Wallitsch Garden Center Louisville, KY 1 61 Coordinates just-in-time deliveries, as well as buys seasonally and limits SKUs for better margins.
Wingard’s Nursery & Garden Center Lexington, SC 1 38 Uses POS system to track purchases and vendors and make notations on each shipment. “We intend to use this information to provide a supplier scorecard at the end of the year.”
Woodley’s Garden Center Columbia, SC 2 26 Buying fewer varieties to simplify buying decisions for customers, as well as buying bigger sizes of perennials and annuals for better margin.
Young’s Garden Center Fort Mill, SC 1 9 Hosts a local garden spot with a weather personality on the 5:30 p.m. news called “Weather in the Garden.” “It is all followed through with direct mail, newspaper and in-store signage.”
* = Garden Centers We Chose for the List

 

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