White’s Old Mill Garden Center

White's Old Mill Garden Center

City: Chesapeake, Va.

Owner: Norman White

Website: www.gardenlover.com

Size: 51,000 square feet

Years In Business: 24

Number Of Locations: 1

Why It’s Revolutionary: White’s improved customer traffic and sales by implementing ideas generated from a focus group held in the spring. This research has helped reorganize special events and improve customer requested inventory. Also, the garden center is an extension of White’s wholesale greenhouse operation, which allows them to offer unique, high-quality plants at competitive prices.

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