City: Concord, N.H.

Owner: Doug Cole

Website: www.colegardens.com

Size: 7 acres

Years In Business: 5

Number Of Locations: 1

Changes Made To Increase Profitability: Having the POS keep track of history to fine tune buying patterns; working with a consultant to improve shopability, increase foot traffic and reduce inventory. Also printing signs in house.

Revolutionary Idea: Just launched a new online gardening forum for local gardeners at: www.colegardens.com/forums

How Do You Engage Customers: "We have a special request binder for all customers’ needs. Each buyer must look at this weekly to help find items that we might not carry every day. Once there starts to become a trend we will keep the items in stock."