2007 Regional Winner: Northeast
Grossman's Country Nursery
Penfield, NY

This 22-year-old retailer mixes provided POP with its own branded product to give customers a well-rounded choice of products. Owners Larry and Frances Grossman have a popular garden show from 10 to 11 a.m. Saturday mornings that positions them as the experts in their field. They have started a new vendor marketing program tied to the radio show to help keep products in local independent garden centers.

"With our new vendor marketing program, vendors will pay the cost of radio and TV," writes Larry Grossman. "In the end: less advertising costs to Grossman's and greater brand exposure to Grossman's, as well."

Grossman's also has started a new Special Events Registry program for the following events: weddings, retirements, new homes, birthdays and second marriages.

For more, check out www.grossmans.com

Other Revolutionary 100 operations in this region:
American Plant Food Co.
Bethesda, MD

Ashcombe Farm & Greenhouses
Mechanicsburg, PA

Atlantic Nursery & Garden Shop
Freeport, NY

Barlow's Flower Farm
Sea Girt, NJ

Bayport Flower Houses, Inc.
Bayport, NY

Bemis Farms Nursery
Spencer, MA

Churchill's
Exeter, NH

Country Market Nursery
Mechanicsburg, PA

Dearborn Market Garden Center
Holmdel, NJ

Fairfield Garden Center
Fairfield, NJ

Gary's Gardens
Severna Park, MD

Herbly Wonderful
Batavia, NY

Holdridge Home & Garden Showplace
Ledyard and East Lyme, CT

Homestead Gardens
Davidsonville, MD

Matterhorn
Spring Valley, NY

Martin Viette Nurseries
East Norwich, NY

Parker Gardens
Scotch Plains, NY

Patuxent Nursery
Bowie, MD

Peconic River Herb Farm
Calverton, NY

Riverside Nursery & Garden Center
Collinsville, CT

Scenic Nursery & Landscaping
Raymond, NH

Sonora's Gardens
Horseheads, NY

Stauffers of Kissel Hill
Lititz, PA

Van Wilgen's Garden Center
North Branford, CT

Waterloo Gardens
Exton & Devon, PA

Williams Nursery
Westfield, NJ