Perfect Display? Mess It Up

Great displays always sell product, right? Well, maybe not, especially if the displays are too great.

Challenge: You have created a beautifully merchandised display with plants, containers, gifts and other merchandise, but customers are afraid to shop from it.

Solution: Erik Friedli, merchandise manager and buyer with Flamingo Road Nursery in Davie, Fla., says to just mess things up. Friedli encourages people to shop from displays by taking a piece out of the display and setting it on the floor next to it. The customer will see the hole and is more likely to realize they’re not looking at a piece of artwork; it’s OK to shop from there.

Leave a Reply