Plan Events That Show Off Your Strengths

Tangletown Gardens in Minneapolis has a lot to offer its community-focused, slow-food-oriented customers. It owns a farm where it grows plants and fruit and vegetables for its farmer’s market. The farm also supplies its restaurant, Wise Acre Eatery, with fresh produce and meat.

Challenge: The garden center itself is small and urban. How can it successfully convey its ties to its farm?

Solution: Create a series of events that either bring the farm to the city, or take the urbanites to the farm. Below are some of the events that solidify their image:

A farm field day allows families to see farm animals and growing plants and enjoy a picnic lunch. “They’ll get the personal side of our business,” says co-owner Scott Endres. There’s a $10 honor-system fee for the picnic lunch – grilled veggies and bratwurst made from the farm’s pork or beef. Condiments and salads came from Wise Acre Eatery’s kitchen.

A recent block party benefited a Minneapolis neighborhood hit by a tornado, which destroyed much of its urban forest. The event even attracted the mayor. “It makes us look like knights in shining armor,” says Endres. “We want to give back in ways that promote our business.”

A luxury version of the field day is a catered dinner at the farm. “It’s over the top, all the stops pulled out for this magical dinner. We set up in an idyllic setting, give them a grand tour and make sure they have something in their glasses at all times,” Endres says. Customers pay $190 per person, and attendance is limited to 70 people.

Leave a Reply

More From Events...

May 22, 2015

AccuWeather Summer Forecast: Expect A Range Of Extremes

A continued drought in the West, higher moisture in the Southeast and above-normal temperatures in the North could have an effect on what your customers are buying.

Read More
EMV Card J Lombardi

May 22, 2015

Retailers Taking Steps To Deal With EMV As Deadline Looms

The Oct. 1 deadline looms for retailers to be ready to accept chip-enabled Europay MasterCard Visa credit cards. According to the National Retail Federation, the costs of the new technology, coupled with banks’ plans to stick with signatures instead of switching to more secure PINs, have many merchants hesitant to make the move.

Read More

May 21, 2015

How To Hold A Successful In-Store Promotional Event

A successful event attracts customers and motivates employees. While boosting your business, it builds your reputation and sets you apart from other garden centers.

Read More
Latest Stories

May 22, 2015

AccuWeather Summer Forecast: Expect A Range Of Extremes

A continued drought in the West, higher moisture in the Southeast and above-normal temperatures in the North could have an effect on what your customers are buying.

Read More
EMV Card J Lombardi

May 22, 2015

Retailers Taking Steps To Deal With EMV As Deadline Loo…

The Oct. 1 deadline looms for retailers to be ready to accept chip-enabled Europay MasterCard Visa credit cards. According to the National Retail Federation, the costs of the new technology, coupled with banks’ plans to stick with signatures instead of switching to more secure PINs, have many merchants hesitant to make the move.

Read More

May 21, 2015

How To Hold A Successful In-Store Promotional Event

A successful event attracts customers and motivates employees. While boosting your business, it builds your reputation and sets you apart from other garden centers.

Read More

May 19, 2015

Shemin Nursery And Landscape Supply Patriarch And WWI V…

Nearly 100 years after Sgt. William Shemin pulled wounded comrades to safety on a World War I battlefield, his heroism has finally earned him the nation’s highest service medal.

Read More

May 18, 2015

Mother’s Day Was Strong For Many Garden Centers This Ye…

Despite threats (or true blasts) of inclement weather in some areas, Mother’s Day weekend set records in several areas. Check out what retailers across the country are reporting in terms of traffic, weather and how they are seeking to improve efficiency.

Read More
Bob Warhurst

May 18, 2015

Merrifield Garden Center Co-Founder Robert Warhurst Pas…

Warhurst and his good friend Buddy Williams started Merrifield Garden Center in Northern Virginia in 1971, eventually growing it into one of the largest independent garden centers in the country.

Read More

May 18, 2015

Today’s Garden Center’s 2015 State Of The Industry Surv…

Input from garden center retailers about how your garden center is faring will be used to compare previous years’ health to our industry’s current performance.

Read More

May 15, 2015

How Millennials Are Shaping Shopping Trends

The National Retail Federation and others are looking at how millennial homebuyers and homeowners are influencing shopping trends, and how major retailers are adapting to meet this trend.

Read More
Moana nursery end cap

May 12, 2015

How Moana Nursery Thrives In The High Desert [Slideshow…

By focusing on the rewards of gardening in arid Reno, Nevada, Moana Nursery weathered one of the worst-hit areas in the country during the recession.

Read More
GrowIt Senetti Logo

May 11, 2015

Suntory And GrowIt! Garden Socially Partner On A New Se…

Three different contests will run from May through early August. Garden center retailers can upload their own photos or encourage their customers to enter and win.

Read More
Ingenico EMV

May 8, 2015

National Retail Federation Addresses Concerns About EMV…

In a short video, NRF senior vice president Mallory Duncan weighs in on the status of new EMV chips in credit cards, what retailers need to know and whether the new cards are truly as safe as intended.

Read More

May 8, 2015

Martha Stewart Tops List Of Keynote Speakers At This Su…

An interview between Martha Stewart and IGC Show founder Jeff Morey will kick off the IGC East show in Baltimore, with a full slate of engaging speakers to follow at both IGC events.

Read More
Summerfest overview

May 5, 2015

Fun Things You Can Do Before Or After The GCA Tour

There's a lot you can add to your GCA calendar. From Summerfest, a huge music festival (think performances from a wide range of bands, like the Rolling Stones, Jane's Addiction, Zac Brown Band and Phillip Phillips) to a more relaxed Wisconsin Cheesemakers' And Wine Train, there are dozens of festivals and activities happening in Milwaukee in late June.

Read More

May 5, 2015

How You Can Survive “Mobilegeddon”

Late last year, Google announced a change in the way websites will be ranked in search results on mobile phones. If your website isn’t mobile-friendly, it will appear lower in search results.

Read More

May 4, 2015

Scotts-MiracleGro Partners With Meijer To Open New In-S…

As part of a pilot program, retailer Meijer has announced it is partnering with Marysville, Ohio-based Scotts-MiracleGro to open 27 garden centers in existing Meijer stores across the Midwest, including 11 in Michigan.

Read More

May 4, 2015

Six Ways To Boost Sales Over Mother’s Day Weekend

Whether it’s by extending hours, offering giveaways or holding events, there are a number of ways to boost sales over Mother’s Day weekend. Here’s what a few garden centers are doing.

Read More

April 28, 2015

Urban Garden Center Excels At Adapting To Its Community…

Located in New York City's Spanish Harlem, Urban Garden Center's customers need a store that reflects the needs of the neighborhood. This unusual garden retailers finds many ways to do just that.

Read More

April 24, 2015

New Web Site Helps Consumers Find Plants And Retailers …

Plant Select, a Colorado-based plant supplier that provides plants designed to thrive in high plains and intermountain regions, has launched a new website that allows visitors to search for plants and where to buy them.

Read More