Anderson’s Home & Garden Showplace

City: Newport News, Va.

Owner: Clark Anderson

Website: www.andersonsshowplace.com

Size: 6 acres

Years In Business: 55

Number of Locations: 1

Why It’s Revolutionary: The garden center’s spokesperson has become a local television personality, hosting a semi-weekly show on a local NBC station. These shows prominently feature the garden center’s name, location and phone number. Anderson’s closed its fresh flower department, which resulted in a slight decrease in sales, but a better increase in profit. All of its television advertising has been consolidated into one television station to increase frequency. Its large cafe can get busy, especially during lunch hours, so Anderson’s purchased a vibrating paging system that allows patrons to shop while they wait for an open table.

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