“Gardeners have questions about garden design both before they visit the garden center and after they come home with their plant purchases,” says Erin Willigan, vice president of marketing for BloomIQ. “The information on a plant tag provides all the essential planting and care information, but gardeners often need assistance with companion plants, garden design and troubleshooting.”
Responding to this need, BloomIQ.com now includes a comprehensive library of articles on popular indoor and outdoor plants. The articles expand on the website’s plant encyclopedia and garden collections to provide in-depth design ideas, care tips and troubleshooting advice for all gardening zones.
When linked to a plant tag, the BloomIQ.com article library provides the individualized support gardeners need. This connection enables growers and retailers to inspire, educate and assist customers, leading to a more successful gardening experience. Articles are authored jointly with breeders, growers and other leading experts to ensure accuracy and are added monthly to stay ahead of emerging trends.
BloomIQ.com feature articles are also more accessible than ever through a new turnkey marketing program for breeders, growers, and retailers interested in promoting their plants to the gardening public. The marketing program provides graphic design and 2D-imprinted code-creation services for plant tags, URL management tools, website content and reporting metrics.
“Our 2D code marketing program and BloomIQ.com website allow growers and garden centers to dynamically engage retail consumers, creating the opportunity for both planned and impulse purchases,” says Kristi Huffman, vice president of John Henry Horticulture. “It’s taking the in-store selection process to a new level, benefiting the gardener, retailer and grower.”