Online Only Revolutionary 100: Complete Statistics

 

In addition to plants and related items,
what other product categories do you sell?
Fountains/statuary 96%
Gifts 93%
Outdoor furniture/accents 89%
Birding 79%
Water gardening 75%
Apparel 52%
Pet supplies 25%
None of the above 3%
Landscape design (no installation) 9%
What design and delivery services do you offer?
Landscape design and installation 55%
Plant and product delivery (no design) 36%
Landscape design (no installation) 9%
 
What type of training do you provide to your employees (check all that apply) 
 Plant knowledge  98%
 Product knowledge on tools, pesticides and bagged goods  98%
 Industry-related continuing development (trade shows, seminars, educational workshops)  100%
 POS system / cash register  100%
 Managerial training  81%
 Professional development programs  58%
 
List your membership to any of the following national organizations 
 ANLA  61%
 GCA  51%
 OFA  41%
 The Garden Center Group  25%
 SAF  18%
 PLANET  10%
 ECGC  7%
 Other  60%
 
Have you or members of your staff attended any association-sponsored tours or meetings in the last 12 months? 
 Yes 97%
 No  3%
 
Does your profit percentage include owner’s compensation and rent? 
 Yes  77.5%
 No  22.5%
 
Do you have at least one person on your staff trained in organic/earth-friendly/sustainable products to assist customers? 
 Yes  96%
 No  4%
 
Do your community activities result in any type of profit for the garden center? 
 Yes  66%
 No  34%
 
Do you do any of the following marketing activities? Check all that apply. 
 Events at the garden center  99%
 Speaking engagements in the community  94%
 Newsletters  77%
 Brand your own plants or products  74%
 Television guest spots (not advertising)  49%
 Radio show (not advertising)  34%
 Weekly/monthly newspaper columns (not advertising)  27%
 
In the last 12 months, have you expanded the way you use your POS system to increase efficiency? 
 Yes  90%
 No  10%
 
 Do you have someone on staff solely dedicated to merchandising? 
 Yes  64%
 No  36%
 
In the last 12 months, have you completed any upgrades in the following? 
 Benching and displays  86%
 Interior layout  81%
 Exterior layout  72%
 Structures  64%
 Technology  65%
 Parking  46.5%
 
 In the next 24 months, are you planning any upgrades in the following? 
 Benching and displays  79%
 Exterior layout  77%
 Structures  69%
 Technology  62%
 Interior layout  63%
 Parking  39%
 
In the past 12 months, have you met with/engaged any of your vendors to discuss new products or services you would like to see them provide? 
 Yes  97%
 No  3%
 
 Do you have one or more of the following? 
 Delivery  100%
 Customer education (via events, pamphlets, seminars, etc.)  99%
 In-store designers (for containers or landscapes)  96%
 Plant life warranty  95%
 Follow-up communications (via e-mail, phone or mail)  84%
 Call-ahead ordering  78%
 Written chain of command for complaints  49.5%
 Personal shopper  51.5%
 
How do you engage your customers to find out what products and services they want from your garden center? 
 Talk with customers in your garden center  99%
 Collect suggestions and ideas on website  44%
 E-mail surveys  30%
 Suggestion box in the garden center  37%
 Focus groups  20%

 

 

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2 comments on “Online Only Revolutionary 100: Complete Statistics

  1. IN QUESTION #1-I WOULD LIKE TO KNOW IF THE PLANTS AND “RELATED ITEMS” THEY SELL INCLUDED HARD GOODS, SUCH AS TOOLS (LONG HANDLED AND SHORT HANDLED), GARDEN ACCESSORIES, SUCH AS PLANT SUPPORTS.

    ALSO, IS THE PURCHASE OF GARDEN CENTER SHOPPING CARTS PART OF AN UPGRAGE?

  2. IN QUESTION #1-I WOULD LIKE TO KNOW IF THE PLANTS AND “RELATED ITEMS” THEY SELL INCLUDED HARD GOODS, SUCH AS TOOLS (LONG HANDLED AND SHORT HANDLED), GARDEN ACCESSORIES, SUCH AS PLANT SUPPORTS.

    ALSO, IS THE PURCHASE OF GARDEN CENTER SHOPPING CARTS PART OF AN UPGRAGE?

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