Ned Wilson’s 7 Keys To Great Sales In Edibles

1. Healthy plants, locally grown with minimal chemicals

2. Lots of helpful signage with colorful pictures of the fruit that aids guests in making the right choices

3. Knowledgeable staff that can share their gardening experiences with the guests and direct them to the best choices for them

4. Lots of variety choices

5. Commitment to a large enough display that will meet a guest’s needs

6. Displays maintained impeccably, getting rid of any plants that are not prime (Displays can be toward the back of the garden center as this is a destination item for guests)

7. Price for profit – you have the best selection, best quality, best display and best information; we aim for an 80 percent margin on plants that we produce and 60 percent on finished plants purchased in

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